Caregiving isn’t for the faint of heart.

Home Instead needed help creating a recruitment campaign that represented the realities of caregiving.

Through research and anecdotes we found that care professionals had heard the phrase ‘just a carer’ far too often.

We wrote three vignettes for a Metro Wrap, inspired by real anecdotes, to show the hard and heartwarming side of caregiving - proving that there’s no such thing as ‘just a carer’.