We needed to address workplace classism. In certain industries, working-class employees were being paid up to £6k less than their middle-class peers, despite having the same role and experience.

We decided to use their own language against them. Specifically, the use of the word ‘polish’ when describing an applicant that wasn’t posh enough to get the job.

To call this out, we created Class Polish - a fake product promising financial gain with every dab of the lovely stuff.