The success of the film led to a screening turned press conference at Camden Roundhouse to launch the organisations research findings to reporters.
Department for Opportunities “Stay Down”
Role: Creative (Art & Copy)
Workplace classism accounts for a £6k pay gap between working and middle-class employees, despite having the same role and qualifications.
But with the success of our previous campaign, we needed a new creative conceit to engage and enrage the public to put pressure on classist employers.
So we shot a horror short film with classism as the insidious force holding people back and melted Michael Socha and Jonathan Hyde’s faces in the process.
Created with John Osborne (Creative Director), Ben Middleton & Stu Outhwaite-Noel (CCOs), Ryan MacEachern (Designer), Kristie Girvan (Head of Production), Lilly Alter (Producer) and more.
Developed with OB Management, Thomas James, Whitehouse Post, Nomad, Major Tom & 750mph.
AWARDS
1 x Creative Circle (Gold)
1 x Creative Circle (Bronze)
1 x Kinsale Shark (Gold)
