Role: Creative (Art & Copy)

We needed to reposition Heide Park as a destination full of surprise, delight, and emotional highs that defy expectations.

But this campaign needed to show the breadth of experiences available to thrill seekers and families in a fresh way.

So we glued a moustache to a 10 year old and had him conduct an orchestra of exclamations into Beethoven’s Symphony No.9.

Created with Stu-Outwaithe-Noel (CCO), Niko Browne (Producer), Sabine Knauf (Business Director), and Amy Bowker (Strategy Director).

Developed with Radical Media, Jim Hosking, Curtis Stansfield and 750mph.

We also hired a real choir to surprise the public in and outside Heide Park with their symphonic screams.

And of course, some social for good measure.